All dressed up and ready to go, NAMM threw open the doors of Anaheim Convention Center to the thousands of musicians, music store operators and buyers, and the media for day one of the show.
To garner attention, some manufacturers put on display giant size versions of their products, others paint their goods in bright and interesting colors, but most simply put out the most expensive offering (often custom shop products) in the line along with their more modest instruments.
Many booths had endorsees performing on their wares. The level of musicianship is so high in these halls, that one could easily believe the cream does in fact rise to the top and, at least for these four days, settles in southern California.
The halls of NAMM are huge: so it is easily apparent why the event is held over four days; a quick browse would take more than one and many of the finer details could be easily be overlooked. It is best to take ones time and leave some discovery for day two.