Video Premiere: Garland Jeffreys, “Love is Not a Cliche”

“The word love is, in my opinion, very undervalued,” says veteran singer-songwriter Garland Jeffreys. “Too fast, too casual, and not enough of the real thing going ’round. Do we really mean it? This is the inspiration for my song and video, ‘Love is Not a Cliche.'”

The shuffling, slightly noir-ish tune hails from Garland’s acclaimed album The King Of In Between. The video was conceived and shot “by the talented duo of Happy Massee and Aaron Gonzalez on the streets of the West Village in New York City.”

Hit the streets of New York with Garland below.