How To Use YouTube To Its Full Potential: A Musician’s Guide

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If you’ve ever looked into how to promote your music on YouTube, chances are you’ve read how it’s an essential tool and one which all musicians should be using. I couldn’t agree more. Not only is it easy to use, but it’s compatible with most other marketing platforms, and it has a built in user-base which you can potentially tap into. That said, from looking at hundreds if not thousands of musician’s accounts, I see that many aren’t using YouTube to its full potential. With that in mind, today I’m going to look at two things you can do to maximize the results you get from your video marketing. If you’re not doing either of these, I suggest you start implementing them asap.

Upload Your Videos To Established Platforms

The common logic when uploading videos to YouTube, is that you have to add everything to your own channels. While it’s true that you should have a channel and upload a good percentage of your videos to it, adding all your footage here is a mistake. I’ll tell you why. Chances are, you’re not going to start out with a big subscriber count. Subscribers are valuable, because every time you upload a new video, YouTube informs your subscribers of this. It either appears on their homepage, or they may get an email about it alongside other new videos. This can mean instant views to your new release. If you don’t have any subscribers yet however, you don’t get this instant head start. Now while you can grind your way to new subscribers through ongoing marketing, there is another way. Instead of uploading all your new videos to your own channel, collaborate with established channels in your genre and get one of them to upload a video of yours instead! I’ll tell you why this... Sign In to Keep Reading

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