Moontoast Launches Free “Impulse” Tool For Facebook

Moontoast, a Nashville, Tennessee-based tech start-up, recently launched a new music tool called Impulse™ for integration with Facebook. While at first glance, Impulse™ looks a bit like RootMusic's BandPage, Moontoast CTO Marcus Whitney says, "The big difference is you can actually sell your song in Impulse." (Full disclosure: Whitney and other employees of Moontoast previously worked at Remarkable Wit, American Songwriter's new media partner from 2007-2009.) Moontoast started out with a focus on video but, over the last two years, has evolved into a social commerce platform, and has begun providing services for major clients in Nashville like Big Machine Records. Whitney says Big Machine Records has had a lot of success with social commerce within Facebook, citing the recent launch of Taylor Swift's Speak Now campaign, on which Moontoast was a partner. While Impulse™ is a free product, Moontoast will make money through a 15% revenue share when a partner sells a product. Whitney says when a fan "likes" something on an artist's Facebook page, Impulse™ provides "a great opt-in vehicle to promote anything," from TV appearances to selling CDs or downloads. Impulse™ also helps measure the value of that particular fan. With more and more businesses in the…

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