Dream Big: Mike King of Berkleemusic.com

We polled industry experts for the March/April feature Dream Big: How To Succeed In Today's Volatile Music Business. For those of you who really want to get ahead, here's the full transcript of each interview, with lots of extra insights and advice. Mike King – Course Author, Instructor and Director of Marketing, Berkleemusic; former Marketing/Production Manager, Rykodisc; former Director of Marketing and Managing Editor, Arists House Music I just recorded the best song I ever wrote. What's the new model for getting my music heard? What to do with my demo? This is a long answer. I think there are really so many paths and so many options for musicians now to get their music heard. That’s both a blessing and a curse. I think the key is to think about this from a consumer, or fan standpoint. For consumers, there has never been a better time to listen to music. It’s everywhere. The floodgates are open, and if I want to check out practically anything I can do so in a matter of seconds. I think the tricky thing, and something that a lot of folks are trying to figure out, is curation. Although larger gatekeeper-based vehicles still do…

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