What If The Beatles Had Used Social Media?

Most of America’s avid music fans just celebrated the 50th anniversary of The Beatles’ debut in America. However, we can leave it up to The Tonight Show Starring Jimmy Fallon to use this iconic moment as a cheeky satire of today’s social media overload in the music-branding world. In this video, Fallon (as Lennon) makes sure the audience of screaming female fans know to follow the Fab Four in the holy trinity of social media, sharing their Facebook, Twitter, and Instagram accounts. Of course, the parody would not be complete without mentions of corporate sponsorship and the undying trends of hashtags and live tweets. We’re all for the rising tides of social media branding. But sometimes the music speaks for itself. Just let it be.

To view this content,

Join Today

or Sign In

The Benefits of Membership:

  • Subscription to the American Songwriter Print Magazine
  • Access to all Feature Magazine Content Online
  • Access to Print Edition Archives
  • Premium content in our Songwriter U section
  • Discounts on vinyl, Songwriter services, and other American Songwriter Partners
  • Exclusive access to members-only contests and giveaways
Click to Join

We've started an American Songwriter membership! Click here to learn more.