Best Buy to Carry Instruments

Videos by American Songwriter

Videos by American Songwriter

Electronics giant Best Buy recently announced that their stores would begin to carry musical instruments. Surprisingly, this move is not similar to those of other electronic and department stores that chose to carry cheap, foreign knock-off instruments. Rather, Best Buy plans to add dedicated “Music Centers” to their stores that carry top quality equipment at competitive prices.

Electronics giant Best Buy recently announced that their stores would begin to carry musical instruments. Surprisingly, this move is not similar to those of other electronic and department stores that chose to carry cheap, foreign knock-off instruments. Rather, Best Buy plans to add dedicated “Music Centers” to their stores that carry top quality equipment at competitive prices.

Kevin Balon, Best Buy’s vice president of musical instruments, explained, “We’re not just extending the shelf space in the store, we’re creating a designated area specifically for this experience. And we’re trying to create an authentic and genuine musical instrument store look and feel inside of Best Buy.”

In order to achieve this “music store look and feel,” the company plans to allot 2,500 square feet of retail space solely to musical instruments of such respectable brands as Gibson, DW, and Fender. A wide variety of accessories will be available in addition to a diverse range of equipment (as of right now, drum kits are expected to run from a couple hundred dollars to a whopping $5000).

The idea for the initiative came in the hopes of filling the financial gap created by a steady decline in both CD and DVD sales seen in recent years. Critics of the move don’t see the sale of costly musical instruments faring well in a weakening economy. Best Buy, however, is optimistic about the new addition, hoping to become the nation’s second largest retailer of musical equipment (they are already the nation’s largest in electronics).

Best Buy has already launched ten music rooms, primarily in California, Illinois, and Minnesota, and plans to continue opening more across the U.S. If you can’t wait to start shopping for your own new axe, the Best Buy website will start carrying musical equipment in August.

 

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