Indie rock outfit Okkervil River has released the second single and video from its forthcoming album Away. The video for “The Industry” features frontman Will Sheff as a lost astronaut navigating an unfamiliar landscape. This release follows the video debut of “Okkervil River R.I.P.,” which showed Sheff in another unlikely role – a singing cadaver.
“I wrote ‘The Industry’ quickly after getting some bad news,” says Sheff of the song, which critiques the music industry from which he felt alienated.
Watch “The Industry” below.
More Latest Music News & Stories
-
LOS ANGELES, CA – NOVEMBER 23: Singer Taylor Swift performs onstage at the 2014 American Music Awards at Nokia Theatre L.A. Live on November 23, 2014 in Los Angeles, California. (Photo by Lester Cohen/WireImage) -
NASHVILLE, TN – NOVEMBER 18: Singer/Songwriter Ricky Skaggs, Singer/Songwriter Emmylou Harris and Singer/Songwriter Brian Ahern along with Ricky's band Kentucky Thunder perform at CMA Theater on November 18, 2013 in Nashville, Tennessee. Skaggs was recently announced as the Country Music Hall of Fame and Museum's 2013 Artist-in-Residence. (Photo by Rick Diamond/Getty Images) -
CHRISTMAS IN ROCKEFELLER CENTER — 2023 — Pictured: Kelly Clarkson — (Photo by: Scott Gries/NBC via Getty Images) -
LAS VEGAS, NEVADA – MAY 15: Rodney Atkins performs onstage during ACM Lifting Lives Country on the Green: Riley Green & Friends at Topgolf Las Vegas on May 15, 2026 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images) -
Photo by Larry McCormack/Disney via Getty Images -
GLENDALE, AZ – FEBRUARY 03: Musician Tom Petty (L) and guitarist Mike Campbell perform at the Bridgestone halftime show during Super Bowl XLII between the New York Giants and the New England Patriots on February 3, 2008 at the University of Phoenix Stadium in Glendale, Arizona. (Photo by Streeter Lecka/Getty Images) -
Photo by Jason Kempin/Getty Images for Country Music Hall of Fame and Museum
