From the press release:
FENDER® 351 SHAPE GRAPHIC PICKS
Fender picks provide comfort and high-performance flexibility for every performer, with a variety of thickness to suit any player’s style and preferences. The pick is made of the premium pick material Celluloid and is the cornerstone of the Fender picks collection. The traditional 351 shapes is the perfect accessory for players of all styles and techniques. Available as a 12 pack in Rainbow, Checker and Zebra patterns.
Street price: $4.99
FENDER® TRU-SHELL™ PICKS
Fender’s Tru-Shell picks are crafted from organic natural proteins and the distinctive composition creates full-voiced bass with crystalline treble tone – making them ideal for acoustic guitarists. The natural lubrication avoids binding on the strings for precision player. Color selection is random and will vary.
Street price: tbd