Kidz Bop and McDonald’s Join Forces

McDonald’s targets “kidz.”

McDonald’s is teaming with Kidz Bop Entertainment to offer a music CD for the fast food company’s latest Happy Meal promotion.

Launched in 2001, Kidz Bop caters to children aged five to twelve with renditions of popular songs performed by kids. Having released fifteen compilation CDs in only eight years, the company has earned nine Gold certifications and sold over eleven million albums. In addition, the last nine compilations have all managed to land in the Top 10 on the Billboard 200 chart.

Now, hoping to receive increased exposure through this new partnership with McDonald’s, Kidz Bop is offering eight different CDs as the Happy Meal prize. Running through May 21, each CD will contain four different versions of popular songs, such as “All Star,” “Complicated,” “Funkytown,” “SOS,” “So Yesterday,” “Holiday,” “Hey There Delilah,” and “Since You Been Gone” as performed by youthful artists. In addition, each CD will contain the “Kids Bop World” theme song, totaling 33 different track offerings.
Commenting on the potentially successful partnership, general manager of Kidz Bop, Liz Nealon said, “McDonald’s will give away tens of millions of samplers and expose new consumers to our brand. And they’ll be in the car, so hopefully they’ll just pop the CD in that player.”

In addition to the CDs, McDonalds and Kidz Bop will cross-promote their products via interactive features on their websites, in addition to in-store and television advertising.