Country music’s long-time reputation of being paired with beer is staying true with Luke Bryan’s recently landed sponsorship with Miller Lite that will last through Dec. 31, 2009.
“The Bryan family and Miller Lite go way way back,” chuckles Luke Bryan. “This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them.”
The sponsorship includes on-pack product placement, touring, contests and downloads as well as Bryan himself making stops at Wal-Mart and Longhorn Steakhouses to promote his new partnership.
The first promotional tactic will include a physical copy of Bryan’s hit single, “All My Friends Say,” on packs of Miller Lite. The on-pack promotion is in stores now and will be through Dec. 31 of this year.
“All My Friends Say” won a BMI songwriting award last week for being one of the Top 50 most played songs in 2008.