Thumbplay Finalizes Deal with Sony BMG

Sony BMG, the parent company of labels like Columbia, Epic, RCA, and Arista, teamed with mobile content provider Thumbplay today in a move that will make more than 7,000 Sony songs available on wireless devices. The partnership will allow mobile users to access content from Sony’s current roster and back catalogue-including artists such as Johnny Cash, Bruce Springsteen, Pearl Jam, and My Morning Jacket-in the form of ringtones, videos, and wallpapers.

Sony BMG, the parent company of labels like Columbia, Epic, RCA, and Arista, teamed with mobile content provider Thumbplay today in a move that will make more than 7,000 Sony songs available on wireless devices. The partnership will allow mobile users to access content from Sony’s current roster and back catalogue-including artists such as Johnny Cash, Bruce Springsteen, Pearl Jam, and My Morning Jacket-in the form of ringtones, videos, and wallpapers.

“The popular artists signed with SONYBMG’s labels are a compelling addition to the Thumbplay catalog,” said Thumbplay’s CEO and founder Are Traasdahl. “This deal reinforces Thumbplay’s position as the leading U.S. BMG’s labels are a compelling addition to the Thumbplay catalog,” said Thumbplay’s CEO and founder Are Traasdahl. “This deal reinforces Thumbplay’s position as the leading U.S. provider of mobile content to consumers who are looking to discover and manage their personalized mobile entertainment experience.”