7-11 & Guitar Hero

Videos by American Songwriter

Videos by American Songwriter

Nothing can help you hit that “Dream On” lick just right better than a mid-riff chug from a sugar-saturated Slurpee. Or so hopes the promotional team behind the über-popular video game series Guitar Hero, who has teamed with Aerosmith for its upcoming edition and rallied the help of one-stop shop giant 7-11 to get the word out. By featuring the amazing, elevator-loving band members – as well as faces from influential acts such as Mott the Hoople and Cheap Trick – on the cups of Full Throttle Frozen Blast Slurpees (a new concoction with the Coca-Cola energy drink), consumers can also enter to win a free copy of the game, due for release June 29, from slurpee.com. Campaigners plan on plastering college publications, skate parks and subway stop ads, including just under 500 spots located conveniently near unsuspecting schools. The game itself is expected to span the entire three decades of the seminal hard rock band’s career, though no specific song titles have been released.


Nothing can help you hit that “Dream On” lick just right better than a mid-riff chug from a sugar-saturated Slurpee. Or so hopes the promotional team behind the über-popular video game series Guitar Hero, who has teamed with Aerosmith for its upcoming edition and rallied the help of one-stop shop giant 7-11 to get the word out. By featuring the amazing, elevator-loving band members – as well as faces from influential acts such as Mott the Hoople and Cheap Trick – on the cups of Full Throttle Frozen Blast Slurpees (a new concoction with the Coca-Cola energy drink), consumers can also enter to win a free copy of the game, due for release June 29, from slurpee.com. Campaigners plan on plastering college publications, skate parks and subway stop ads, including just under 500 spots located conveniently near unsuspecting schools. The game itself is expected to span the entire three decades of the seminal hard rock band’s career, though no specific song titles have been released.

The game comes on the heels of this month’s release of Grand Theft Auto IV, which recently topped $500 million in sales and pushed upwards of six million copies to retailers. That beats the previous first-week record held by Halo 3, which also paired with 7-11 and sold 2.6 million units totaling $300 million. Though Aerosmith has been left off the soundtrack to the latest Grand Theft Auto franchise, a grocery list of notable names such as the Who, Queen, Black Sabbath, Smashing Pumpkins, R.E.M. ZZ Top, Elton John and even the reclusive Aphex Twin.

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