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Videos by American Songwriter

Videos by American Songwriter

If you’ve ever found yourself a little confused by Madonna and Justin Timberlake’s summer dance anthem “4 Minutes,” particularly regarding how dancing for “fo-fo-four minutes” could “save the world,” you obviously weren’t thinking like the folks at Enviu.

If you’ve ever found yourself a little confused by Madonna and Justin Timberlake’s summer dance anthem “4 Minutes,” particularly regarding how dancing for “fo-fo-four minutes” could “save the world,” you obviously weren’t thinking like the folks at Enviu.

Enviu, whose name stands for “the environment and you,” is a Netherlands company that prides itself on being “innovators in sustainability.” One of their most recent developments is a revamping of the classic night club that converts energy exerted by clubgoers’ dancing into electrical power.

No, Enviu’s technology doesn’t involve strapping dancers up to wires and cables like you see in sci-fi flicks, but rather uses the shaking of the ground created by the crowd’s dancing to generate electricity that will power everything from strobe lights to amplifiers.

The debut of the innovative technology will be Iggy Pop’s September 2 show at appropriately-named Club Watt in Holland. Club Watt will be able to cut back on their energy consumption by 30 percent with help from Sustainable Dance Club (SDC), a subsidiary of Enviu.

SDC also focuses on cutting back water consumption and waste (which will be cut a massive 50 percent at Club Watt), with green club upgrades including water-less urinals, paper alternatives, and water-saving taps.
Nightclubs consume nearly 150 times the energy of a normal home.
To learn more, visit their site.

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