On the heels of a recent partnership between Kyte — a digital media platform that allows users to easily produce, broadcast and monetize video content — and Universal Music Group earlier this month, Sony has sealed a deal of their own with the San Francisco-based site.
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On the heels of a recent partnership between Kyte — a digital media platform that allows users to easily produce, broadcast and monetize video content — and Universal Music Group earlier this month, Sony has sealed a deal of their own with the San Francisco-based site. While Sony had already utilized the company’s services for such artists as Franz Ferdinand and John Legend, this deal will significantly broaden Kyte users’ access to an array of previously untapped music. More than just a basic video platform, Kyte allows users to access live streaming video via networking channels, which can then be simultaneously broadcast from a mobile phone or webcam to Facebook, artist home page, YouTube or any site where the Kyte application is used. Thus, Sony would now be able to offer fans behind-the-scenes footage of studio recordings, backstage access at performances, and even live chat with artists while on tour. Just recently, Legend used Kyte to broadcast footage from Obama’s Inauguration Concert at the National Mall in Washington, D.C. With built-in ad service capabilities, Kyte also allows for channels to support everything from the dreaded Google ads to sponsored content and even channel-specific subscription services. 
More details on the deal are pending, but for now, Kyte access is limited to fans in the United States and Germany. As Warner Music Group courts the company for a deal of their own, no doubt Kyte will soon gain the support of other countries to interact with fans all across the globe.
