Chicago-based internet music publication Pitchfork launched the beta version of Pitchfork.tv, an online music video channel dedicated to providing exclusive videos of independent music “as it happens.” In recent years, Pitchfork media has become an important player in the independent music scene, offering music criticism, commentary, news and artist interviews. The online video initiative is intended to bring fans in-depth, behind-the-scenes footage of up-and-coming independent artists “hitting their creative strides,” similar to what is already easily available for most of today’s high-status rock and pop artists.
Videos by American Songwriter
Chicago-based internet music publication Pitchfork launched the beta version of Pitchfork.tv, an online music video channel dedicated to providing exclusive videos of independent music “as it happens.” In recent years, Pitchfork media has become an important player in the independent music scene, offering music criticism, commentary, news and artist interviews. The online video initiative is intended to bring fans in-depth, behind-the-scenes footage of up-and-coming independent artists “hitting their creative strides,” similar to what is already easily available for most of today’s high-status rock and pop artists.
To drive their mission home, the launch of Pitchfork.tv is driven by exclusive videos of high-profile rockers Radiohead, as well as a making of indie avant-garde troupe Man Man’s latest record. The site also boasts itself as the first (legal) online video channel to provide weekly full-length feature films, vintage concerts and music DVDs for the price of zero, including this week’s behind-the-scenes documentary of the Pixies’ 2004 reunion tour, loudQuietloud. All of this content is available on-demand in crisp, high-resolution displays with full-screen viewing options.
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