How Dualtone Records Leverages Streaming

"Streaming has been a huge part of the development process and breaking Shakey Graves."

roper Photo courtesy Dualtone Records

“Technology is driving the business forward. We need to encourage that while also making sure everyone is getting paid appropriately.”

That’s according to Paul Roper, the hard working President of Dualtone Music Group. The Nashville, Tennessee-based label is taking full advantage of Spotify’s resources with developing acts like Americana Award-winning Shakey Graves, which now has over 23 million streams and half a million monthly listeners. “It’s been a huge part of the development process.”

Dualtone is also home to platinum-selling, Grammy-nominated group the Lumineers. Their 2013 self-titled debut has registered nearly half a billion streams on Spotify alone and their catalog on the service has over 3 million monthly listeners. Could we see another Lumineers LP in 2016. Who knows. Read on to hear more of Paul’s thoughts on the benefits and challenges of technology, how it’s affected his label’s strategy, his ideas for directions he could see it taking the business, and why he believes a label is “essential” to an artist’s development in 2016.

How has Dualtone been able to use streaming to its advantage.

Specifically streaming has been a huge part of the development process and breaking Shakey Graves. The traditional record sales are great but not the full picture of how his audience has grown and developed online. Streams are over 23 million on Spotify alone. Their team has been big supporters from the beginning with newsletter, playlisting and sessions.... Sign In to Keep Reading

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