MySpace and MTV Use Auditude

Rather than trying to fight users who illegally upload copyrighted content, MySpace is going to use their unlawful actions to make money. In a deal between MySpace and MTV Networks, the two companies have collaborated to use Auditude technology to seek copyrighted video and then link it with an advertisement, rather than removing the video altogether.

Rather than trying to fight users who illegally upload copyrighted content, MySpace is going to use their unlawful actions to make money. In a deal between MySpace and MTV Networks, the two companies have collaborated to use Auditude technology to seek copyrighted video and then link it with an advertisement, rather than removing the video altogether.

Auditude is a program that can currently identify over 250 million videos and boasts over 1 billion minutes of indexed content. By partnering with MySpace and MTV, Auditude will be able to scan all of the videos uploaded to MySpace and find any content that is copyrighted by MTV, such as programs from Comedy Central, Nickelodeon, and of course, MTV. When the technology uncovers copyrighted content, MTV will then be able to run an ad next to the video. They will also be able to add video overlays, which will display the original broadcast date and a link to purchase the related video.

Speaking about the partnership, Jeff Berman, MySpace’s president of sales and marketing said, “There is a very strong, aggressive trend to user-syndicated or user-curated content, rather than fighting that aggressive trend, you’d rather go with it.” Noting the significance of this change in handling copyright infringing videos, Berman went on to say, “This is a game-changer. We’re going from a world of ‘no’ to a world of ‘yes’ while protecting the rights of the copyright holder.”

MySpace is currently in talks to use Auditude for Warner Brothers as well.


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