Shutter: Billy Reid SXSW Shindig

When Hayes Carll, an Austin resident and longtime fave of American Songwriter, played “The Letter” and got to the part in the song about meeting “wild people,” the crowd shouted back: “Wild people!”

Photos by Caine O’Rear and Jamie Younger

The Billy Reid/K-Swiss SXSW Shindig kicked off the music portion of the festival Wednesday at the Swan Dive, a newly opened venue in Austin that recalls a 1920s speakeasy. It wasn’t long before the venue reached capacity and the room took on the convivial bedlam of the Jazz Age.

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