Most of America’s avid music fans just celebrated the 50th anniversary of The Beatles’ debut in America. However, we can leave it up to The Tonight Show Starring Jimmy Fallon to use this iconic moment as a cheeky satire of today’s social media overload in the music-branding world. In this video, Fallon (as Lennon) makes sure the audience of screaming female fans know to follow the Fab Four in the holy trinity of social media, sharing their Facebook, Twitter, and Instagram accounts. Of course, the parody would not be complete without mentions of corporate sponsorship and the undying trends of hashtags and live tweets. We’re all for the rising tides of social media branding. But sometimes the music speaks for itself. Just let it be.
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TWIN XL (left) started out with Position Music as the band developed and released their first few tracks before he alternative pop trio was upstreamed to Sony Red last year. Position Music has recently done the same for TeaMarrr (center) with Raedio/Atlantic Records. Welshly Arms (right) also went from Position Music to UMG in 2018. Position Music retains publishing rights on all three of these major label acts and is looking forward to continuing this formula.
