Janet Jackson, a true luminary in music and pop culture, is a legendary icon whose impact on the music world is remarkable. Her legacy extends beyond her groundbreaking music videos to a career spanning several decades. It’s a career with chart-topping hits and unforgettable jams, many of which have become anthems for generations.
Videos by American Songwriter
From the upbeat rhythms of “Rhythm Nation” (1989) to the sultry vibes of “That’s the Way Love Goes” (1993), Janet Jackson’s discography is a treasure trove of musical gems. Her music videos are no less spectacular. They are known for their seamless blend of music, color, and narrative, giving rise to unforgettable masterpieces woven deep into American culture’s fabric.
Much like her iconic brother, Michael Jackson, who reshaped the music video medium, Janet has carried the torch forward, transcending the limits of mere entertainment to become a symbol of profound cultural significance. Let’s discuss five of Janet Jackson’s top music videos, listed in no particular order, and explore why they have endured the test of time.
1. “Rhythm Nation” (1989)
The “Rhythm Nation” music video changed the game and left a mark on the history of music videos. “Rhythm Nation” was more than just a song; it was a powerful social and political statement. In her signature military-inspired attire, Janet Jackson led a troupe of dancers in impeccably synchronized choreography. The stark black-and-white visuals and the song’s message of unity and social change struck a chord with audiences. It tackled racial and social inequality issues and is a testament to Janet’s artistic depth and desire to make a difference through her music.
“Rhythm Nation” wasn’t just a music video; it was a call to action, a testament to the power of music to inspire change. This iconic video showcased Janet’s incredible dancing and performance abilities and commitment to using her art as a platform for critical societal discussions. It’s a testament to her ability to seamlessly fuse music, visuals, and social commentary, leaving a lasting impact on music videos and beyond. “Rhythm Nation” remains an enduring cultural touchstone and a shining example of Janet Jackson’s influence on pop culture.
2. “That’s the Way Love Goes” (1993)
“That’s the Way Love Goes” is a serene and sultry masterpiece that was directed by René Elizondo Jr. and represents a departure from the high-energy choreography of some of her other works. Instead, it immerses viewers in an intimate, laid-back atmosphere where Janet takes center stage against a backdrop of sensual colors and dimly lit settings. The video masterfully captures the essence of the song’s lyrics, evoking a sense of sensual allure and passion, and offering a visual representation of love in its most captivating and intimate form. This iconic video showcases her artistic evolution and ability to pivot effortlessly between musical styles and visual aesthetics. While it may lack the high-energy impact of some of her other videos, “That’s the Way Love Goes” solidified Janet Jackson as an artist capable of crafting visually alluring and emotionally resonant experiences.
3. “Got ’til It’s Gone” (1997)
“Got ’til It’s Gone” is celebrated for its innovative blend of styles and its profound cultural impact. This video, directed by Mark Romanek, seamlessly merges vintage and modern footage with African culture-inspired imagery while paying homage to the legendary South African singer Miriam Makeba. This unique blend creates a visually captivating experience that stands out in Janet’s videography.
The sepia-toned visuals evoke a sense of nostalgia and warmth, perfectly aligning with the song’s lyrical theme of appreciating life’s fleeting moments. This emotional connection resonates deeply with the audience, transforming the video into more than just a music video; it becomes a heartfelt experience. Furthermore, the video exemplifies Janet Jackson’s artistic exploration, pushing the boundaries of conventional music videos. It demonstrates her ability to craft a visually compelling narrative and includes cultural references underlining its lasting cultural significance.
4. “Scream” (1995)
The “Scream” music video features a collaboration between Janet Jackson and her brother Michael Jackson. Directed by Mark Romanek, the video broke records as one of the most expensive music videos ever made at the time. It’s known for its futuristic and space-themed visuals, which perfectly complement the high-energy, aggressive tone of the song.
The video’s setting is aboard a spaceship, where Janet and Michael dance and perform against a backdrop of advanced technology and striking visuals. Their synchronized dance moves and commanding presence create a visually stunning spectacle. “Scream” is notable for its intricate choreography, cutting-edge special effects, and the sibling duo’s undeniable charisma.
“Scream” stands out for its symbolic themes, including media scrutiny and the pressure of fame. The video, featuring two of the biggest pop stars of all time, addressed their experiences with the media and other rumors.
5. Love Will Never Do (Without You)” (1990)
The video for “Love Will Never Do (Without You)” is directed by renowned photographer and director Herb Ritts and stands out for its sensuality. It features Janet Jackson in tastefully provocative scenes alongside a shirtless male model, Antonio Sabàto Jr. The song achieved chart-topping success and was No. 1 on the Billboard Hot 100, largely thanks to word-of-mouth surrounding the video. In 1991, the MTV Video Music Awards nominated it for Best Choreography and Best Art Direction, and it won for Best Female Video. Furthermore, it holds impressive rankings on various lists, including 13th on Rolling Stone‘s “The 100 Top Music Videos,” 72nd on VH1’s “100 Greatest Videos,” and 88th on MTV’s “100 Greatest Videos Ever Made.” “Love Will Never Do (Without You)” remains a memorable part of Janet Jackson’s legacy, celebrated for its impact on pop culture and the visual representation of her music.
Photo by Kevin Mazur/Getty Images for Janet Jackson
