Ed Sheeran Teams Up With Martin Guitar To Create New Artist Signature Edition

Ed Sheeran's guitar to raise cash for Each
Ed Sheeran is half of yet another legendary collaboration, but Taylor Swift is nowhere in sight for this one. Martin Guitar and the British songster have teamed up for their latest Artist Signature Edition six string. Complete with Sheeran’s signature orange “+” (the name of his first album) and “est. 1991” (Sheeran’s birth year), the LX1E Ed Sheeran Signature Edition is an extension of the artist himself. And the best is yet to come. A portion of the proceeds will go straight to charity.

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“It was a huge privilege to have the opportunity to collaborate with Martin Guitar,” Sheeran said. “I have been a fan of Martin since I started playing guitar and songwriting, and I am honored to have a Signature Edition that bears my own personal imprint. All of the royalties from every purchase from my Signature Edition will go to the East Anglia Children’s Hospices. I can’t wait to get on stage and perform with it for my fans – I hope they enjoy my new Martin as much as I do!”

The “each” imprint is a reminder of the philanthropy that is a part of every purchase.

“Not only will the guitar raise much-needed funds for the charity, but will also greatly raise the profile of EACH and the vital care and support we provide to life-threatened children and their families,” Graham Butland, EACH Chief Executive said.

Sheeran will unveil his custom piece on July 11 at Summer NAMM and on July 12 when he performs on the Today Show Summer Concert Series.


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