Jack White and the Dead Weather Take On the Internet

Jack White has some interesting comments about the use of the Internet in marketing music in a recent interview with Canada’s National Post.

Jack White has some interesting comments about the use of the Internet in marketing music in a recent interview with Canada’s National Post. The famously techno-phobic White Stripe discusses his discomfort with the concept of posting a MySpace page for his new band, the Dead Weather, to promote their upcoming debut album, Horehound.

“Do I really need a MySpace page for this f**king music? Do I really need to do that? There’s a part of me, that just out of spite, says I don’t want to do it because it’s so antithetical to what I do. I just question what it all means. If a million people see your Webpage, how many people actually buy something, buy a record or a song? Feels to me, if you give them a chance to fast forward, rewind, or click off to the next Webpage, they will do it. But if you take away that opportunity, you will frustrate a percentage of people, but others will get off the couch and go buy the vinyl at the store.”

White also says the instant fame provided by the Internet has altered the Dead Weather’s course as a band.

“If not for the Internet, we would have loved to have done six months of small clubs down south to really build up what we are and discover what we are…but because of the way it is, we have to have a trial by fire and jump right in, guns a blazing.”