This past Sunday, February 2, saw The Beatles take home the Best Rock Performance honor at the 2025 Grammy Awards for the song “Now and Then.” This marked the first time that the Fab Four has won a Grammy since 1997. That year, the band was honored with three trophies.
Videos by American Songwriter
In celebration of The Beatles’ latest Grammy win, a video presentation looking back at the excitement surrounding the release of “Now and Then” in November 2023 has been posted on the group’s official YouTube channel.
As previously reported, “Now and Then” was billed as “the last Beatles song,” and was created using a demo recorded by the late John Lennon around 1977, with new parts added by the surviving Beatles in 1995 and the 2020s.
As noted in a description of the track that accompanies the YouTube video, the song’s release “became a cultural moment in history, uniting listeners around the world in a shared music experience as the band released their final single.”
The clip features footage and images depicting the various ways the release of “Now and Then” was promoted in cities around the world.
The video includes footage of fans purchasing physical copies of the single in various stores. It also features articles in newspapers and magazines, billboards, ads projected on buildings, and more.
In addition, the clip shows a montage of fans’ reactions to the song on social media, and snippets from the official “Now and Then” music video. The presentation with a simple note to fans that reads, “Thank you.”
Ringo Starr’s Post-Grammys Message
Beatles drummer Ringo Starr took to his social media pages to express his excitement about the band’s Grammy win.
“Wow, another Grammy. Well, done everybody,” Ringo wrote. “I send you peace and love. That’s right the beat goes on. thanks, peace and love Ringo.” The post also featured a new photo of Starr smiling and flashing a peace sign.
Sean Lennon’s Grammy Acceptance Speech
John Lennon’s younger son, Sean, accepted the Grammy for The Beatles when the band won the Best Rock Performance honor. The trophy was presented during the Grammy Premiere Ceremony, which was held in the afternoon before the primetime awards show.
“I really didn’t expect to be accepting this award on behalf of my father’s group, The Beatles, but it’s really incredible if you think about it, man,” Sean said. “I mean, The Beatles have done so much incredible work, and they’re still in the culture and people still listen to the music. And … as far as I’m concerned, it’s the greatest band of all time.”
He also gave a shout-out to producer Giles Martin, noting that he mixed “Now and Then” with Paul McCartney and “did an incredible job.”
Sean concluded, “I just want to say, play The Beatles music to your kids. I feel like the world can’t afford to forget about people like The Beatles. Like, we need this music in the world, we need peace and love, and we need the magic of the ’60s to stay alive.”
More About The Beatles’ Grammy History
“Now and Then” also was nominated this year for the Record of the Year honor. That trophy went to rapper Kendrick Lamas’s “Not Like Us.”
Interestingly, two of The Beatles’ three 1997 Grammys went to the song “Free as a Bird” and its music video. The tune also was created using an unreleased demo John Lennon had recorded during the 1970s. The surviving Beatles began working on “Now and Then” in the mid-1990s at the same time they completed “Free as a Bird.”
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