Mike King

the author/instructor of Music Marketing 201, and instructor of The Future of Music and the Music Business at www.berkleemusic.com, Berklee College of Music’s online school. Prior to working at Berklee, Mike was the marketing/product manager at Rykodisc, where he oversaw marketing efforts for label artists, including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. He also handled copyright administration for a number of active and catalog artists at Rounder Records. Mike consults as the Marketing Director and Managing Editor for the Herb Alpert Foundation's online musicians resource, www.ArtistsHouseMusic.org