Bringin’ It Backwards: Interview with AaRON

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We had the pleasure of interviewing Simon Buret of AaRON over Zoom video! 

In the history of pop music, few have managed this. This awareness that artists need to keep challenging themselves. Experiment. Take chances. Reinvent themselves, never settling into a lazy, tawdry routine. A few examples immediately spring to mind : The Human League, who at the turn of the 1980s ditched their electronic experiments in favour of a highly compelling blend of electro-pop. Nick Cave left behind his early dismantled punk rock style and turned into a timeless crooner, while on Joy Division’s mortal remains, New Order dreamed up an icy, unremitting version of disco, a thinking man’s dance machine. Yes, reinventing yourself. A challenge for some, a vital necessity for others. A second nature…

Overnight success, popular as well as critical acclaim, recognition both in France and, very soon, abroad : logic would have dictated that AaRON merely stick to the same winning formula – acoustic-oriented songs with a few variations here and there – and quietly drift away. And end up shipwrecked ? Maybe. Probably. But we’ll never know. For Simon Buret and Olivier Coursier, whose peerless kinship is intact nearly a decade after their initial meeting, decided to wipe the slate clean. Make a fresh start. More or less. Anatomy of light lays its cards on the table. Observing, arguing, laughing, listening to noises, conversations, and silences too. Settling down – on a bench, in a bar -, then setting off again. Never worrying how their “journey” might end. These ten songs could form the fantasy soundtrack for these adventures. One where electronics reign supreme, vintage synths lay on top of drum machines from another century and classical arrangements are combined with retro-futuristic accents. An intermingling of uncertainties, addiction(s), obsessions and beliefs.

With the golden age of a certain idea of pop in mind, yet with their eyes clearly set on the future, This is music which lifts the veil of intimacy, but never in an intrusive way, and seems able to turn darkness into bright shining lights. It is a celebration – one which will make your nights more beautiful than your days.

AaRON’s new album Anatomy of Light lays its cards on the table. Observing arguments and laughter all the while honing in on ambient noise, conversations and moments of silence. Today, the acclaimed French duo have released their irresistible new single “Ultrarêve” alongside a cinematic video featuring global superstar Jean-Claude Van Damme.

The band received an email from Jean-Claude Van Damme himself (17.5M Facebook, 5M Instagram) who expressed being a fan and inquired about collaborating on his forthcoming feature film project. This led to a conversation about the band’s new album and the birth of a friendship. “Jean-Claude came back to us to tell us how much this song meant to him. He offered to film the video himself in Los Angeles in an unprecedented setting, calling on his daughter Bianca to direct. The “(ultra) dream has become the (ultra) reality”.” Having developed a massive global following, AaRON also found a fan in beloved actor John Malkovich who starred in the duo’s 2015 “Blouson Noir” video.

Composed in the burning desert of Nevada, in Paris and on the Greek islands, the 10-song collection is a fantasy adventure soundtrack. One where electronics reign supreme, vintage synths lay on top of drum machines from another century and classical arrangements are combined with retro-futuristic accents. It is a celebration – one that turns darkness into bright shining light and will make your nights more beautiful than your days.

We want to hear from you! Please email Tera@BringinitBackwards.com.

www.BringinitBackwards.com

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