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BRAND AWARENESS CAMPAIGN,

CUSTOM EDITORIAL CONTENT + CONTEST

In this innovative editorial content series, we gave fans a look into the stories behind their favorite country summer hits. Our editorial team produced content that organically promoted Jack Daniel’s as an essential part of summer and the next choice of cocktail at a summer barbecue. The content series was released consistently with a 360 degree distribution strategy that drove millions of impressions and supported the in-store contest activation.

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ADDITIONAL CAMPAIGN HIGHLIGHTS

CUSTOM VIDEO EDITORIAL

Jack Daniels and American Songwriter teamed up to execute digital and in-store activation capturing millions of impressions across Jack Daniel's target demographic.

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