LaLa Back Again

Videos by American Songwriter

Videos by American Songwriter

LaLa is back again, this time with a new way to listen to and discover music. The new platform is based around “web songs,” which you can stream as many times as you like for only ten cents per song.

LaLa is back again, this time with a new way to listen to and discover music. The new platform is based around “web songs,” which you can stream as many times as you like for only ten cents per song. Should you decide to go ahead and purchase an MP3 of the song, that ten cents applies toward the cost of the MP3, which is 89 cents for most. Currently, LaLa has rights to the catalogs of all four major label groups and over 170,000 indie artists. Users can listen to every song available one time for free, then after that either purchase the web song or the MP3. For a new user, the first 50 web songs are free.

Perhaps the real innovation is the Music Mover software, which instantly adds songs from the user’s catalog already on LaLa to the user’s collection. It then uploads the remaining songs in the user’s library, meaning all of your music is available anywhere there’s an internet connection. Users can also create playlists and embed them on other sites, such as Facebook or blogs.

Discovery of new music is fostered on LaLa in a few different ways. The site gives the option of searching by artist or genre, as well as a list of new releases. You can “follow” your friends and industry experts, which will display their activity in the daily news feed on your LaLa homepage. LaLa also scans your collection and tracks your listening and purchasing habits to make personalized recommendations. The site has been in beta testing since May, to mostly positive reviews, due not only to its simplicity, but also to the complete lack of advertising.


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