How To Create The Perfect Promo Video

This article originally appeared on valerie june They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, "yeah these guys got it." This video you can pass along to venues, promoters, labels, agents, managers, whomever, to give a 5 minute glimpse into who you are. You don't need to fill the screen with press quotes. Let the video speak for itself. You can put your bio or accolades in the description and on your bio page. This isn't the YouTube video that is going to go viral. This isn't a stale label EPK promoting the album. This video is not for your fans. This video is for the industry. It's the video that will get you booked. The video will be your calling card. With iMovie (free) and Final Cut Pro X (cheap), you can learn how to create this video on your own without hiring someone to do this. Back in the day, pre Myspace, most venues, promoters, managers and labels needed a physical press kit. In it contained an awkwardly posed black and white band photo, the CD, and a one sheet with a bio, press quotes, and some impressive accolades. Some got creative with the size, paper, goodies inside, but regardless this was the basis of the press kit. They were annoying, wasteful and usually got tossed in the trash, unopened. In came Myspace. Every band had one. Out went the physical press kit. Everyone requested the Myspace of the band because it had everything beautifully laid out. Out went Myspace. In came the flood of Facebook, Reverbnation, Purevolume,... Sign In to Keep Reading

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