Luke Bryan’s Crash My Playa Festival will return for an 11th year. In a video posted to social media on July 10, the country singer announced the 2026 dates for his music festival in Mexico.
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“It’s that time of year! We’re heading back to Mexico for the 11th Crash My Playa,” the post, which was accompanied by a video from past festivities, read.
The festival will take place on the beach in Riviera Cancún from Jan. 15 to 18.
“Every year I’m blown away by how special Crash My Playa has become,” Bryan said in a statement. “From the beachside shows to the late-night hangouts, it’s one of the highlights of my year. I can’t wait to be back in Cancún with our fans and kick off 2026 in the best way possible.”
What to Know About Luke Bryan’s Crash My Playa Festival
The festival will take place at the five-star Moon Palace Cancún. It’s billed as a luxury music getaway with poolside sets, oceanfront concerts, and late-night after-parties.
The festival is all-inclusive experience, with food and drinks included in the price of the package. Notably, the resort has more than 20 dining options, as well as several bars and clubs, meaning there’s no shortage of options.
A lineup for the event has yet to be announced. However, past acts include Jason Aldean, Kane Brown, Dierks Bentley, Jelly Roll, and Chris Stapleton.
The festival always features a performance from Bryan on two of its four nights. On the final night, Bryan will take the stage for his legendary Luke Bryan & Friends set to close out the festivities.
In addition to the music, attendees can look forward to other activities including yoga classes, spa treatments, guacamole-making classes, sailing lessons, pickleball, FlowRider competitions, off-site adventures, and more.
Past attendees will get first dibs at tickets on July 11. Packages for the event will go on sale to the general public July 14 at 1 p.m. ET.
Photo by Jason Kempin/Getty Images
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