On This Day

On the Radio in 1978, The Police Dropped a Taboo Song That Failed To Chart but Then Became a Hit After a Re-Release

If you were alive and conscious in 1979, you probably remember the song โ€œRoxanneโ€ by The Police better than anyone. The new wave outfitโ€™s charting hit was absolutely everywhere. An addictive reggae-rock tune with some pretty taboo lyrics, โ€œRoxanneโ€ hit No. 12 on the UK Singles chart in 1979 and No. 32 on the Hot 100. Honestly, you might be surprised to learn that it wasnโ€™t at the very top of the charts. Radio stations loved this song, and it was inescapable for a while. Itโ€™s still a very popular tune today.

Funnily enough, โ€œRoxanneโ€ by The Police was close to never being the career-defining hit it is today. In fact, when it was first released on this very day, April 7, 1978, the song was more or less a huge flop. It wasnโ€™t until a rerelease in 1979 that the song took off.

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โ€œRoxanneโ€ Was Slow To Appeal to Audiences Until a Rerelease in 1979

โ€œRoxanneโ€ first dropped on this day in 1978 off of the album Outlandos dโ€™Amour. Sting wrote the song about a man who falls in love with a sex worker after seeing the women who worked outside of the bandโ€™s hotel in Paris back in 1977.

It was the song that caught the attention of Miles Copeland III (The Police drummer Stewart Copelandโ€™s brother), even though the band themselves werenโ€™t very thrilled with the tune. Copeland became their manager then and there. He scored the band a deal with A&M Records, and the song would be their first single via the label.

โ€œ[Copeland] took it to A&M and got a contract for one single,โ€ The Police guitarist Andy Summers said of the song. โ€œI don’t think it ever broke the Top 40 in America, but eventually it became The Police[โ€˜s] signature tune.โ€

That was the truth. The single did not chart at all when it was first released. Then, on April 12, 1979, โ€œRoxanneโ€ was released in North America as The Policeโ€™s first single on our side of the pond. The song was a smash on the Billboard Hot 100 chart and did similarly well in Canada. The success of the song encouraged a rerelease in the UK as well. There, โ€œRoxanneโ€ went all the way to No. 12 there.

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