Video Premiere: William Beckett, “You Never Give Up”

Videos by American Songwriter

Videos by American Songwriter

Check out this new acoustic video for “You Never Give Up,” from former The Academy Is… frontman William Beckett. The song hails from his debut solo EP Walk The Talk, out this week.

“You Never Give Up” is “an ode to those closest to me, and to those who have supported me through my career,” Beckett tells American Songwriter. “The past two years have been a challenge to say the least. Struggling to find my true place in an industry that over complicates everything to point of losing perspective and loosening the grasp on what really matters. The music itself. The relationship between artist and listener, and listener and artist. Through the darkest days, I kept on moving my feet, inching closer to the light of day. This song is about perseverance and the fact that you can do anything with a good support system and conviction.”

You Never Give Up from A-Manage on Vimeo.

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