Watch Bob Dylan’s Dueling Super Bowl Commercials

Videos by American Songwriter

As prophesized, songwriting legend and professional contrarian Bob Dylan released two more commercials on the world during last night’s Super Bowl. One, for Chobani, featured a yogurt-loving, giant bear and Dylan’s song “I Want You.” The other, for Chrysler, featured narration from Dylan, Theme Time Radio Hour-style, and the songwriter himself.

Dylan has previously appeared in commercials for Pepsi and Victoria’s Secret.

Watch both new spots and prepare to be astounded — or prepare to want to buy a new car and a lot of yogurt.