New York City Club the Knitting Factory has been providing music fans with shows by a diverse blend of both already established and up-and-coming artists for over 21 years now.
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New York City Club the Knitting Factory has been providing music fans with shows by a diverse blend of both already established and up-and-coming artists for over 21 years now. Now, the club (originally located on the Lower East side, now in TriBeCa) will be relocated to Brooklyn in order to become what club owner Jared Hoffman describes as “smaller, leaner, and outside of Manhattan.”
The move is driven largely in part by the growing number of newer, trendier clubs (such as Bowery Ballroom) popping up in the NYC nightlife scene. Hoffman sees the trend as a threat to the Factory, and has no problem downsizing to maintain the club’s quality and reputation. “We don’t have to be the biggest kids in New York City to be the Knitting Factory,” he said.
Hoffman is, however, making a few changes in addition to the move to ensure both the NYC Factory’s survival along with that of its Los Angeles counterpart. Part of Hoffman’s plan includes the purchase of Boise promoter, Bravo Entertainment. Though Bravo is known for acts that don’t fit in with typical Knitting Factory style (Lyle Lovett and LeAnn Rimes, for example), Hoffman is confident that the revenue Bravo provides will be nothing but beneficial for maintaining the club’s financial health.
For Hoffman, the club’s survival is his only care: “The Knitting Factory is very much a labor of love,” he said. Downsizing will allow him to bring the Factory back to its original, gutsy roots, so future audiences can expect nothing less than to feel the love that the Knitting Factory has so long provided.