Rising country duo The Kentucky Gentlemen shine a glittering spotlight on rodeo stars in their new music video for “Neon Cowboy.” Released today (October 27), the short film mixes footage of intensive bull-riding scenes with shots of the pair exploring honky-tonk haunts in downtown Nashville.
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The music video, which spotlights riders at a recent Southeastern Rodeo Association event, acts as the perfect companion to the pair’s infectious single. Twin brothers and duo partners Brandon and Derek Campbell say they wanted to celebrate the impact that Black riders have had on the sport through the decades.
“We have immense respect for Black Rodeo culture and the invaluable contributions they have made to the world of rodeo,” the duo shared in a statement. “For this reason, we’ve chosen to tribute the Black Rodeo in the ‘Neon Cowboy’ music video. These organizations have provided a platform for black cowboys and cowgirls to showcase their exceptional skills and talents.
“These athletes have paved the way for future generations to pursue their passion for rodeo, regardless of their background or what the status quo is,” they add. “We want their legacy to continue to inspire and empower individuals from all walks of life. We admire that because that is exactly what we’re intending to do with the music and art that we create.”
The Kentucky Gentlemen are closing out a busy year, continuing the momentum of their celebrated 2022 EP, The Kentucky Gentlemen: Vol. 1. The pair have kept a steady presence on the live circuit, earning a spot on WXPN’s Black Opry Residency, and joining a cast of all-star talent on Will Hoge‘s recent collaborative single “Can I Be Country Too?”
Watch the official music video for “Neon Cowboy” below:
Photo by Cait Mcnaney, Courtesy of Missing Piece Group