Every advertiser wants a catchy jingle that gets stuck in the minds of the masses. You’re driving down the road, and suddenly, you are singing to yourself… about a candy bar. Advertising has used humor, nostalgia, celebrity, testimony, association, and repetition. Marketing has existed as long as there were products to sell. With the invention of print, ads became a driving force in the publication of newspapers. Slogans were vital to a product’s success. When radio and then television became commonplace, the jingle was born. Ad agencies developed campaigns that were directly linked to a product or service. The 1980s were unique for the emergence of networks that consisted purely of advertising. The Home Shopping Network, QVC, and MTV presented promotions and advertising as if they were content. These five jingles were on television, but most had corresponding radio campaigns to further sell the concept.
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[RELATED: 7 TV Commercial Jingles You Can’t Stop Singing]
1. Kellogg’s, “It’s Gonna Be a Great Day”
The company that started by selling cornflakes has grown to include more than 50 varieties of cereals, as well as chips, crackers, and pastries. When the economy fell during the Great Depression, Post was the leading breakfast cereal company. As money became scarcer, Post pulled back on advertising. Kellogg’s did the opposite. It was a move that paid big dividends. Kellogg’s has always had a presence on television, particularly on Saturday mornings. K-E-double-L-O-double-good…
When the sun breaks out
Lift up your head and shout
It’s gonna be a great day
Kellogg’s waits for you
That spirit comes shining through
Promising you a great day
How could you think of startin’
This bright new morning
Without your K-E-double-L-O-double-good
With Kellogg’s, you’ll have a great day
The very best part of startin’
Your bright new morning
Is Kellogg’s’ way
It’s not far away
Kellogg’s will help you say
There’s gonna be a great
We’re gonna see a great
It’s gonna be a great day
2. Kit Kat, “Gimme a Break”
“Have a break, Have a Kit Kat” has been used to sell the chocolate-covered wafers since 1958. They have used variations of it through the years. This one, from the 1980s, was later referenced in a humorous way on the American version of The Office.
One, Two, One Two Three Four
Gimme a break
Gimme a break
Break me off a piece of that
Kit Kat bar
You can keep it to yourself
But it wouldn’t be fair
‘Cause that chocolate crispy taste
Is loved everywhere
Gimme a break
Gimme a break
Break me off a piece of that
Kit Kat bar
3. Big Red, “Kiss a Little Longer”
Wrigley’s gum has always placed a considerable value on marketing. They had catchy jingles for Doublemint (remember the twins?), Juicy Fruit (“The taste is gonna move ya”), Spearmint (“Get that little lift”), and Extra (“Extra flavor, extra fun”). Big Red boasts bigger, longer, and better.
So kiss a little longer
Stay close a little longer
Hold tight a little longer
Longer with Big Red
That Big Red freshness lasts right through it
Your fresh breath goes on and on
While you chew it!
Say goodbye a little longer
Make it last a little longer
Give your breath long-lasting freshness with Big Red
4. Folgers, “The Best Part of Waking Up”
Richie Havens, Bonnie Tyler, Aretha Franklin, Rockapella, Randy Travis, and Paul Stanley have all performed some variation of this catchy coffee jingle. It was first used in 1984.
The day’s looking new and bright
And you’re gonna start it right
Folgers startin’ to brew
The aroma’s calling you
The best part of waking up
Is Folgers in your cup
5. McDonald’s, “Two All-Beef Patties, Special Sauce, Lettuce, Cheese, Pickles, Onions on a Sesame Seed Bun”
This one debuted in 1974 but was a staple of the 1980s. It was revisited in 1996 and 2003. See if you can sing along yourself.
Two all-beef patties
Special sauce
Lettuce, cheese
Pickles, onions
On a sesame seed bun
It’s a good time
For the great taste
Of McDonald’s
Photo by Picture Post/Hulton Archive/Getty Images
