Kid Cudi Releases First Single of 2023, Announces New Album ‘INSANO’

It is Kid Cudi season once again. On Friday (June 2), The Cleveland singer-rapper put out “Porsche Topless,” the lead single for his ninth studio album, INSANO. Produced by BNYX, who recently provided the instrumental for Drake’s April single, “Search & Rescue,” “Porsche Topless” sees Cudi at his best, meshing his passionately crooned vocals with the brass instrument-infused beat.

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Pull up in my (Yeah) Porsche topless (Drop it)
Cool as shit, he stuntin’ (Pull up)
Keep on lookin’, mommy (Mwah)
Let me know you ’bout it (Ohh)
Woah, dippin’ through blue skies, and the money doublin

Cudi announced INSANO simultaneously with the midnight ET release of “Porsche Topless.” Additionally, the 39-year-old hosted a listening party for the full album in Los Angeles Thursday night, where he revealed that the LP will arrive in September.

Initially, a song titled “The Chosen One (Rage)” was meant to be the first promotional track for INSANO. But, after Cudi previewed the song on TikTok and Twitter for his fans, and most of them strongly disapproved of it, he decided that “Porsche Topless” was the way to go.

When discussing INSANO on Twitter in early March, he promised fans that it would live up to the hype, and would be one of the best albums of 2023 of any genre.

“I’ve never made a project this powerful before in my life,” he wrote. “And you know, sitting and listening to these mixes, I just know that this shit is going to move you. Y’all are going to fuck with this shit in such a major way, and I’m so fuckin’ excited. I just want to get on here and let y’all know that I’m not gonna let y’all down. This is gonna be the album of the year right now. I’m not paying, this is not a fuckin’ joke. Tell everybody you fuckin’ know.”

It is currently unclear what Cudi’s rollout plans are from here until INSANO‘s September release, which will mark the one-year anniversary of his most recent studio album, Entergalactic. But, if he continues delivering pre-released tracks like “Porsche Topless,” fans will surely continue gravitating toward the eventual project.

Photo by Jason Koerner/Getty Images

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