Americana Reveals First Programming Lineup for Virtual Conference

Black Pumas, Ken Burns, Brandi Carlile, Mary Gauthier, Emmylou Harris, Taj Mahal and Yola Lead First Programming Lineup for Thriving Roots: A Virtual Community Music Conference
Three-day virtual music industry conference on Sept. 16-18, 2020 to feature intimate conversations between Carlile and Yola; Harris and Ken Burns; Jackson Browne and Mavis Staples; plus engaging panel sessions with Black Pumas, Gauthier and Mahal

  $99 Passes On Sale Now

NASHVILLE, Tenn. (July 29, 2020) — The Americana Music Association Foundation (AMAF) has revealed the first programming lineup for Thriving Roots: A Virtual Community Music Conference. The three-day online gathering will host intimate conversations between Brandi Carlile and Yola; Emmylou Harris and Ken Burns; and Jackson Browne and Mavis Staples. The AMAF’s first initiative will also present engaging panel programming featuring Black Pumas, Mary Gauthier and Taj Mahal. More programming information can be found below. A limited number of passes at the $99 Early Bird rate are on sale here.

Online at Thriving Roots, attendees will have a front-row seat to artist and industry insight they won’t find anywhere else. Carlile and Yola will be opening up about experiencing “overnight success” after years of hard work, as well as representation, advocacy and staying true to your art. Harris will be sitting down with renowned filmmaker Burns for “Country Music One Year Later,” a look back at his critically acclaimed eight-part documentary on the genre. Previously announced participants Browne and Staples will be coming together for a special conversation music fans won’t want to miss.

Rising duo Black Pumas experienced a breakout 2019 that was capped by a Best New Artist nomination at the 2020 GRAMMY® Awards. The soulful duo will be part of a case study that takes a look at business challenges and decisions faced by a developing artist in today’s music landscape, with perspectives from the act’s team and their strategic roles.

One of the greatest powers of music is that it has the ability to connect folks from many walks of life with its unifying message and healing qualities. Gauthier will be exploring these universal themes during “Accessing the Universal in Your Songs: Mercy Now,” a songwriting workshop that will be followed by a performance and breakdown of her critically acclaimed song, “Mercy Now.” Mahal will delve into how music is a balm for the soul during his panel session, “Taj Mahal: Music Is the Healing Voice.”

Additional panel programming will include the Woody Guthrie Center’s “Music as a Rallying Cry,” an examination on the use of music in political campaigns and its effect on messaging that may differ from the songwriter’s original intent. Independent artists and music industry professionals will also want to check out “The Anatomy of a Publicity Campaign,” which will group top PR pros to dissect the many components of both a new artist and an established artist’s campaign.

With over 50 panel discussions and more than 40 special events filled with music, Thriving Roots will bring the Americana music community together from across the world for three full days of engaging insight from its top industry professionals and leading artists. Previously announced speakers include T Bone Burnett, Rosanne Cash, Rhiannon Giddens and John Leventhal. The virtual conference agenda will be announced in late August.

The Thriving Roots platform will launch ahead of the three-day virtual conference at a later date to be announced so attendees can personalize their online presence, customize their own daily schedule and begin networking with other attendees.

For the latest updates, please visit

About Thriving Roots:
Thriving Roots: A Virtual Community Music Conference is a three-day music industry conference slated to take place Sept. 16, 17 and 18, 2020. Presented by the recently announced Americana Music Association Foundation (AMAF), the educational initiative brings the Americana music community together from across the world for three full days of engaging insight from its leading artists and industry professionals. With a wide variety of online programming including stimulating panels and immersive special events, attendees are in store for a unique experience that will go beyond today’s webinar-style conferences. Passes are on sale here.

About the Americana Music Association Foundation (AMAF):
The Americana Music Association Foundation (AMAF), a 501(c)(3) non-profit educational and charitable organization, was founded to preserve Americana music through education. Its endeavors strengthen understanding, awareness and appreciation of cultural heritage, shine a light on inspiration, and promote the capacity and engagement of future creators. The foundation accomplishes this mission through educational programs, musical performances and public events. Throughout the year, its partnership with The Americana Music Association focuses on the preservation of past legacies and traditions that spotlight Americana music’s heritage, while also looking ahead to ensure the future of the community’s generations to come.
For more information on the Americana Music Association, please contact :
Jackie Marushka | Marushka Media | (615) 417-6500 | [email protected]
Bryan Ros | Americana Music Association | (615) 386-6936 | [email protected] 

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