Fender Unveils New 2025 Products in Triumphant Return to NAMM

Fender Play. The Acoustasonic Series. Squier Paranormal. There’s no question Fender has been on a roll lately. Their continued success in the fields of product design, sonic engineering, high-level craftsmanship, and (perhaps most importantly) capturing imaginations is a fitting mantle for the brand that has been practically synonymous with the words “electric guitar” for over three quarters of a century.

But, in spite of all this winning, they’ve also been… kind of hiding out. From us journalists, anyway. It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest trade show. That is, until now. 2025 marks Fender’s return to the NAMM Show, and it’s safe to say they’re back with a bang.

"2025 marks an exciting chapter for Fender as we return to the NAMM Show with a new range of products that embody our commitment to innovation and craftsmanship. We're thrilled to reconnect with the community in this setting and showcase the next generation of instruments designed to inspire creativity and fuel musical passion," said Justin Norvell, Fender’s Executive Vice President of Product.

With these new products, according to Norvell, Fender "constantly strive(s) to provide forward thinking designs and unparalleled tonal adaptability with all of the guitars and amps that we release. As with every product we develop, we aim to balance tradition whilst also evolving to meet the requirements of musicians spanning various genres and playing preferences."

Let’s take a look at some of the most exciting new products that Fender just announced.

Electric Guitars

Standard Series

The Standard Series represents Fender’s flagship instruments at a price point that’s accessible for beginners. Modern appointments like Fender standard pickups and a C-shaped neck make the Standard Series a solid option for players who are just starting out. Not much else is known so far about this collection, which is slated for an April drop and will comprise a Stratocaster, an HSS Strat, a Telecaster, a P-Bass, and a Jazz Bass.

American Vintage II Series

The American Vintage II Series is, simply put, for the heads. We’re talking period body shapes and finishes, period-correct appointments (down to year-specific pickups), the works. For this collection, Fender is expanding finish options for the existing models (1960 P-Bass, 1957 Strat, 1965 Strat, 1966 Jazzmaster) and adding to the line an all-new Prototype White Limited Edition 1951 Telecaster, which features a “U”-shaped maple neck with Vintage Tall frets, triple brass saddle bridge, and “Fender Deluxe” tuners among other very-exact period specs.

Player II Limited Edition Sparkle

The Player II Limited Edition Sparkle Series is designed with the serious player’s needs in mind. At first glance, it exudes timeless Fender style, with a twist—an all-new limited edition Sparkle three-colored sunburst finish. But a closer look reveals modern appointments throughout, from a satin-finish maple “C”-shaped neck to Player Series Alnico V pickups for a full tonal range. The Player II Limited Edition Sparkle Series will include a Stratocaster, a Telecaster, a P-Bass, and a Jazz Bass (aka Fender’s Mount Rushmore).

Acoustic Guitars

Acoustasonic Standard

Fender’s Acoustasonic line is getting the “Standard” treatment in April 2025, meaning the brand is rolling out Acoustasonic Telecasters and Jazzmasters at a price point ($599 USD) that’s more beginner-friendly than the extant American Acoustasonic and Acoustasonic Player Series. They come equipped with Fender and Fishman Fluence-designed electronics, a solid Sitka spruce top, and a fully-chambered body. Both the Tele and Jazzmaster will come in Black, Aged Natural, and Honey Burst. But we have to ask—why no Strat?

Amps, Etc.

Blues Jr. 30th Anniversary

30 years of the Blues Jr., folks. (Pretty soon we are going to have to start calling it the Blues Senior.) This Limited Edition 15-watt Jr. comes dressed in a cool black tooled-leather-looking enclosure. I dig.

Fender Link I/O Interface

Fender makes a foray into the field of audio interfaces with the Link, a pocket-sized studio-grade interface that’s designed for capturing your creative ideas on the fly (and more). Easily connect your instrument or headphones to your device via USB and go to town. What’s really cool about the Fender Link, though, is its special input stage that’s designed to replicate the response of Fender’s legendary amps. So it’s basically a Fender amp that fits in your pocket? Count me in.

Tone Master FR-212

The Tone Master FR-212 is a full-range, flat response 2x12 powered speaker cabinet that’s more or less intended for use as a companion to the Fender’s Tone Master Pro amp modeler. The FR-212’s stated purpose is to reproduce your tone as faithfully as technologically possible, with 1000 watts of power for all the headroom you need and a 3-band EQ for fine-tuning on the fly without having to mess with your base tone. Plus, it looks like a classic Fender amp chassis—giving you a lot more onstage mojo than just standing up there with your Tone Master Pro going out into the house.