Before revealing the cover art and release date for his impending studio album The Voice 2.0, Chicago emcee Lil Durk wants his fans to work for it.
Videos by American Songwriter
On Tuesday (May 2), the 30-year-old posted a video to Instagram of him and J. Cole on the set of a music video for their upcoming song “All My Life.” In the caption of the post, Durk demanded that fans leave 100,000 comments in the replies before he announces the artwork and arrival date of 2.0: “100k comments I’m dropping album cover and date call my bluff s/o Cole …. Goooooooooooooo IM BACK!!!!!!?”
In the past couple of weeks, Durk has already confirmed on a handful of occasions that the album has been submitted to his label for publishing. Along with the Cole collaboration, Durk was hoping to land a SZA feature verse for his LP but has not confirmed since if he was able to. In fact, aside from “All My Life,” Durk has managed to keep the entire LP’s track list under wraps.
The upcoming J. Cole-Lil Durk joint track first came to light in early April, when Durk was interviewed before his performance at Dreamville Festival in North Carolina, which was hosted by J. Cole’s record label. Discussing why he decided to take part in the fest, Durk explained that the decision came in part because of the work he was putting in with Cole musically.
“I was gonna do [the festival] anyways,” he said. “I wanted to do it anyway getting to the festival world, but me and J. Cole cooking up something too. We’re just vibing, working, you know what I’m saying?”
Last week, Durk posted a few photos of him and Cole on the set of the “All My Life” video shoot. Surrounded by dozens of young kids who help sing the lively chorus for the song, Cole and Durk’s smiling faces were on full display.
While 100,000 comments under a post may be a tall task for Durk’s supporters, it doesn’t change the fact that their favorite artist is getting closer and closer to his album’s release. His first full-length offering since 7220 last March, The Voice 2.0 will be another reminder of Durk’s relevance and influence in mainstream hip-hop.
Photo by Tim Mosenfelder/Getty Images
